4 Ways Going Green is Good for Business

Amidst the amazing trends on artificial intelligence, the feverish 24-7 mining of cryptocurrency, and the immense possibilities of quantum computing,  there has been no time in man’s history when the mindset of a “greener,” more thoughtful, and accountable pre-industrial culture has been so popular. The sustainability movement is an integrated effort from different institutions to address environmental issues. Dating back to the 19th century when concerns for the preservation of the environment were expressed through small, scattered pockets of demonstrations, the movement started to gain traction in the 1950s as scientists became increasingly alarmed with the threat of environmental degradation brought about by climate change. Over time, with better tools and technology for more accurate and speedier>

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Boost your sales

     

According to a CNN report, research findings show that 78% of consumers are most likely to purchase products labeled as “environmentally friendly”. While it is true that there may be some substantial investment involved in the transition to a more conscientious system, in the long run, the huge impact on topline numbers will most likely pay for the changeover expenses involved. Supporting worthwhile causes make people feel good about their purchases. Associating themselves with noble endeavors allows them to feel that they can contribute, no matter how little, to the protection of future generations.


 

Improve your bottomline


An environmentally protective mindset at the top echelons in a company, when effectively communicated and promoted across departments, can have a far-reaching impact when it comes to cost reduction. Imagine all employees thinking of themselves as belonging to that elevated position of “being the good guy.” A company culture where the top brass incorporates environmental consciousness as one of its top corporate values can greatly influence the way employees think and act.  An employee thoughtfully deciding whether it is indeed necessary to print out “good-to-know” information, a secretary carefully checking the printer settings to make sure no paper is wasted, a boss who preaches what he practices when he turns the light and air conditioning off on his way out without waiting for the cleaning crew to do so -- all these are just minuscule everyday behaviors at the workplace which can all add up to substantial savings. Think of this earth-saving cost-reducing way of thinking as the default mode of personnel at the plant, of purchasing managers, of sales and marketing officers, and so on. Isn’t the prospect of a vastly improved bottomline just from cost reduction alone quite exciting? And all because of your green ethos!


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Enhance your corporate image


Despite the negativity generated by the “woke generation,” it has somehow proved useful in extolling the virtues of social awareness. Where our cookie-baking, apron-donning grandmothers wouldn’t so much as lift their delicate pinkies, the younger guards of the “new establishment” would dare to raise the Dead Sea back to life at the slightest hint of societal ill. In addition to the obvious advantage from Gen Z’s considerable purchasing power at$29 to $143 billion, as reported by Forbes, wooing this outspoken generation is also practical from a marketing perspective. If your brand name is effectively communicated as synonymous with integrity, trustworthiness, and social responsibility, you can leverage the unequivocal passion of this generation to establish your socially ethical reputation and strengthen community relations. And this will be very good for business.



Sustain your longevity


For any organization to last long, it needs a thoughtful plan that will ensure that all its resources and frameworks result in a more profitable and sustainable business strategy. The intentional management of its time, talent, and capital will necessitate the creation of efficient and cost-effective systems set up to produce exactly the outcomes they were intended to achieve. The selection of values, shaping of decisions, placement of investments, etc. -- all these will be designed to support long-term goals. The adoption of sustainability as a corporate way of life will help in the attainment of these viable goals.



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