How to name your fast food business

How to name your fast food business

Hey, I'm Ashley (branding expert) and I'll be guiding you through our four detailed steps to naming your fast food business. Below are twenty sample names that I created in this process, and next I will show you how to create your own name. To get started, try our fast food store name generator above and then scroll down to find the first step in the naming process.

Four steps to naming your fast food business

This four-step process will help you name your fast food company. In this example, I will create a name for a fast food business that conveys the organic, cheesy and tasty nature of fast food. Here are all the steps I have taken in creating these company names.


Fast-Food business name ideas infographics

Brainstorming your name ideas

Start by brainstorming which words might fit into your company name. In my name ideas I have used words like "fat", "corner", "sweet" and "burger". You can see that while these words can be associated with fast food names, they also suggest that you can expect a sweet, fat and tasty type of fast food from this company or brand. Your goal here is to create a list of words or names that come to mind when you think about your business.

Select your ideas

Once you've developed a list of possible names, conduct an analysis of your ideas. Remove any names that might be difficult to remember, spell or pronounce aloud. Keep names that are brandable, sound good, memorable and communicate your brand values, product or service to your target audience.

Get feedback

You now have a list of 3-6 big names in the fast food industry, and you can start by asking potential customers or people working in the industry for feedback (your target audience). Avoid feedback from family and friends, as they are more likely to praise all your ideas and are not your customers.

Check if it is available

At this point, it's good to have at least three big names of fast food companies on your list, in case one of your food names is already taken. You can do a quick business name search online to find out if your name is available in your country/state. Also make sure that the food names is also available for trademark and domain name registration.


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