A lot of new entrepreneurs are trying to find a way to
efficiently use old school marketing in the digital era. The most iconic method
of doing so is using promotional merchandise in order to achieve this effect.
Still, the very term promotional merchandise is a complex concept due to the
fact that there are so many different items that go into this category. So, for
those who aim to get the most out of these funds, you need to pick the top five
types of promotional merchandise that you should consider printing for your
next marketing campaign.
1.
Brochures
The best thing about brochures
is the fact that they’re one of the rare forms of promotional merchandise that
don’t only boost your brand recognition but brand awareness as well. Other than
being an elaborate persuasion tool, they also possess all the information that
your audience is looking for. We’re talking about your offer, your contact info
and even your URL, as well as your social media handles. In other words, as far
as promotion goes, it doesn’t get any better than brochures. Other than handing
them out, you can display them in your reception area or give them out to
interested parties at industry events.
2.
T-shirts
Perhaps the best thing about t-shirts and other clothing
items (like hats, jackets or vests) used as promotional merchandise is the fact
that they turn every single one of its wearers into a walking billboard. Think
about it, a person who notices an interesting t-shirt design might just ask the
person in question about it, thus getting a word-of-mouth recommendation as
well. Another benefit of this method is the fact is that t-shirts, when printed
in bulk, are quite inexpensive and generate great value for each of their
wearers.
3.
Keyrings
One trait that promotional merchandise needs to have is
constantly being used by the person in question. The rule of seven is one of
the oldest principles in the world of marketing and it claims that in order for
a customer to be ready to engage, they need to encounter your brand at least
seven times. By bestowing your customers and members of your target audience
with skillfully personalised keyrings, you’ll be
able to achieve just that. Moreover, due to the fact that this item is quite
useful, it will additionally generate value, thus strengthening your brand.
4.
USB drives
Speaking about generating value, one of the best ideas is to
give your target audience USB drives. This is an incredibly handy item and a
gesture that they’ll definitely know how to appreciate if given the
opportunity. The problem with this idea is the fact that USB drives tend to be
more expensive than t-shirts and keyrings, which is why you’ll probably be
limited to smaller bulk orders. Also, due to the fact that this promotional
product idea is quite tech-savvy, it’s quite effective with millennial
audiences. All in all, going for a promotional USB drive is definitely a way to
go.
5.
Water bottles
This last idea is great for several reasons, from the fact
that it’s an eco-friendly
product to it being something that people are going to use on a regular basis.
Not only that but with interesting print design, it’s going to attract the
attention of others, which helps you promote the brand past the person that it
was bestowed to. Lastly, like all the other promotional items, it helps you
spread your brand awareness, thus giving you a substantial boost. People will
take them to work, to the gym, carry them around while walking their pets, etc.
Conclusion
In the end, you need to understand that you don’t really have
to choose from these items when a successful marketing campaign requires that
you use all of them. As we’ve already mentioned in the introduction, old school
marketing can be used to give your digital marketing quite a boost, which is
why this can help you make a more holistic system and a well-rounded approach
to your marketing.
