A lot of new entrepreneurs are trying to find a way to efficiently use old school marketing in the digital era. The most iconic method of doing so is using promotional merchandise in order to achieve this effect. Still, the very term promotional merchandise is a complex concept due to the fact that there are so many different items that go into this category. So, for those who aim to get the most out of these funds, you need to pick the top five types of promotional merchandise that you should consider printing for your next marketing campaign.
The best thing about brochures is the fact that they’re one of the rare forms of promotional merchandise that don’t only boost your brand recognition but brand awareness as well. Other than being an elaborate persuasion tool, they also possess all the information that your audience is looking for. We’re talking about your offer, your contact info and even your URL, as well as your social media handles. In other words, as far as promotion goes, it doesn’t get any better than brochures. Other than handing them out, you can display them in your reception area or give them out to interested parties at industry events.
Perhaps the best thing about t-shirts and other clothing items (like hats, jackets or vests) used as promotional merchandise is the fact that they turn every single one of its wearers into a walking billboard. Think about it, a person who notices an interesting t-shirt design might just ask the person in question about it, thus getting a word-of-mouth recommendation as well. Another benefit of this method is the fact is that t-shirts, when printed in bulk, are quite inexpensive and generate great value for each of their wearers.
One trait that promotional merchandise needs to have is constantly being used by the person in question. The rule of seven is one of the oldest principles in the world of marketing and it claims that in order for a customer to be ready to engage, they need to encounter your brand at least seven times. By bestowing your customers and members of your target audience with skillfully personalised keyrings, you’ll be able to achieve just that. Moreover, due to the fact that this item is quite useful, it will additionally generate value, thus strengthening your brand.
Speaking about generating value, one of the best ideas is to give your target audience USB drives. This is an incredibly handy item and a gesture that they’ll definitely know how to appreciate if given the opportunity. The problem with this idea is the fact that USB drives tend to be more expensive than t-shirts and keyrings, which is why you’ll probably be limited to smaller bulk orders. Also, due to the fact that this promotional product idea is quite tech-savvy, it’s quite effective with millennial audiences. All in all, going for a promotional USB drive is definitely a way to go.
This last idea is great for several reasons, from the fact that it’s an eco-friendly product to it being something that people are going to use on a regular basis. Not only that but with interesting print design, it’s going to attract the attention of others, which helps you promote the brand past the person that it was bestowed to. Lastly, like all the other promotional items, it helps you spread your brand awareness, thus giving you a substantial boost. People will take them to work, to the gym, carry them around while walking their pets, etc.
In the end, you need to understand that you don’t really have to choose from these items when a successful marketing campaign requires that you use all of them. As we’ve already mentioned in the introduction, old school marketing can be used to give your digital marketing quite a boost, which is why this can help you make a more holistic system and a well-rounded approach to your marketing.
Article author : Dan Radak