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DKMR is currently going through a global
re-branding of its entire business. Travis O'Dell is the Creative Lead for XFC
and is overseeing the company's transition into a globally recognized MMA
league. That includes all aspects of the company's branded materials and
merchandising, as well as its online presence.
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On August 18th DKMR announced
finalizing a multi-year agreement with Equity Sports Partners for ESP to handle
the sponsorship sales responsibilities for the Xtreme Fighting Championships. The
offering includes the full portfolio of XFC assets including live events,
telecasts associated with the live events, digital and social media extensions,
official sponsorship designations inclusive of the use of XFC logos and intellectual
property as well as shoulder programming platforms created by the XFC to
complement their live events.
ESP is a leading sports marketing
company with a significant focus on representing best-in-class sports
properties for sponsorship sales among other commercial areas of their
businesses. ESP's efforts shall be led by Cliff Kaplan, Chairman of ESP who has
extensive experience in the MMA sponsorship industry having previously
represented the UFC's sponsorship business for many years, which directly resulted
in the securing of numerous blue-chip brands as sponsors.
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DKMR has announced details regarding its first series of
tryouts for the Xtreme Fighting Championships ("XFC"), which will
take place at Team SFS-Scorpion Fighting System in Brighton, Michigan on
September 12. In response to strong interest from the MMA community, XFC will
make live streaming available for portions of the all-day event live via social
media and the XFC's official website https://www.xfcmma.net/
To date, over 221 athletes have
submitted applications to audition in Michigan and become part of the XFC's
"Young Guns" series for rising stars. Decisions on contracts and
future fights will be made soon after the tryouts by XFC President Myron
Molotky and the XFC Matchmaker, Eduardo Duarte. XFC is also preparing to announce
its United States television home for November's XFC 43 prior to the tryouts on
September 12.
The DKMR XFC has become a fan
favorite by discovering the Next Generation of stars in mixed martial arts,
many competing on the world stage today. With plans to host three tryouts in
2020 and an additional eight more in 2021, including international locations,
XFC will provide the platform for hungry fighters to fill the roster in the
Young Guns Series. Ultimately, the goal is to establish the path to compete in
the XFC Tournament, then ultimately in the XFC SuperFight Series.
