In the past, telecom companies have handled this problem by putting caption data and developing tiered pricing models.
But now, using real-time and predictive analytics, companies analyze subscriber behavior and create individual network usage policies.
When the network goes down, every department (sales, marketing, customer service) can observe the effects, locate the customers affected, andimmediately implement efforts to address the issue.
When a customer suddenly abandons a shopping cart, customer service representatives can soothe concerns in a subsequent call, text, oremail.
The advanced AI/ML techniques can alarm the network operator in the nearby time of failure of the tower by observing the tower parameters using itspast failures.
Building360-degree profile of Network using CDRs, Alarms, Network Manuals, TemIP, etc. gives a better overview of the network health.
Like all the industries, Telecom has much more scope to personalize the services such as value-added services, data packs, apps to recommend based on following the behavioral patterns of customers. Sophisticated 360-degree profiles of customers assembled from all below help to build personalized recommendations for customers.
This allows telecom companies to offer personalized services or products at every step of the purchasing process. Businesses can tailor messages to appear on the right channels (e.g., mobile, web, call center, in-store), in the right areas, and in the right words and images.
Blockchain is synonymous with security, immutability and anonymity. It is an ever-growing openly distributed ledger featuring decentralized nodes or blocks containing a timestamp, transaction data and cryptographic hash to avoid unauthorized access to confidential information. The biggest advantage of blockchain is that it is managed by a peer-to-peer network, which adheres to a protocol to validate new blocks and facilitate inter-nodal communication. Data once recorded in the blocks, cannot be altered unless all the subsequent blocks are altered, which in turn requires a consensus from the network majority.
Blockchain is basically the driving force for cryptocurrencies, but it has the potential to change the course of many industries including Information and Communications Technology (ICT). The Telecom industry can streamline several processes such as billing, number porting, enabling roaming connections and smart transactions as well as ensuring easy management of customer identities among other things.
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