ICO (Initial Coin Offering) has proved to be a cost-effective method of raising funds for startups. While formulating the offering requires a lot of investment in time and money, marketing has become easier with the abundance of tools and channels.
Some of the Main Challenges for Ico Marketing Are
- Lack of Adequate Coverage
- Absence of Effective Payment Solutions
- Targeting the Right Audience
- The Pressure of Competition
- Lack of Transparency
- The Huge Expenditure on Advertising
- Lack of Solid Tokens
- Not Focussing on Business Goals
- Tightening of Regulations
- Lack of Sufficient Manpower
- Incomplete Whitepaper
Lets follow the link to know more with brief - https://steemit.com/icomarketing/@blockchain-baf/unearthing-the-challenges-involved-in-ico-marketing
