Tips for Freelance SEO Specialists

The career path of a freelance SEO specialist is an interesting one indeed. First of all, you get a chance to be self-employed and be your own boss. Second, you get to improve your skills and grow professionally with every successfully completed project. Third, should you ever get tired of the freelance part, you could use your experience, knowledge and work history to find employment in any prestigious SEO agency. Nevertheless, for all of this to be true, you need to learn how to become a prolific freelance SEO specialist first. Here are five tips and suggestions.


1.      Know how much your time is worth

The first thing you need to understand is that each of the tasks you have to perform takes a certain amount of time and effort. If you aim to make a living out of it, you need to know how much your time is worth. This depends on two factors. First, it depends on the task that you’re currently performing. For instance, website development is much more complex than keyword research or an on-page SEO audit. Second, it depends on your skill, experience and reputation. As a newcomer, you’ll probably have to scale down your prices a bit.

2.      Important SEO skills

There are several skills that can help you make a breakthrough in the world of SEO. For instance, writing and editing, link building and being a great strategist are just some of them. Other than this, being tech-savvy and having formidable communication skills tends to help you out quite a bit. The latter is particularly important when it comes to outreach. As you work on these skills separately, your SEO prowess will grow, as a whole. For those who are just starting out in this industry, this is a sound plan.

3.      Prepare your hardware for the task

One thing that you need to be aware of all along is the fact that the devices that you use may determine your productivity, your efficiency and even your entire routine. The speed of the computer you use can be drastically enhanced with a 1TB or 2TB Samsung SSD, while your ability to multitask can be enhanced by using a dual monitor system. Other than this, you might also prefer to work on a plethora of devices, which is why getting a tablet, a laptop or a two-in-one device might also be a worthwhile investment.

4.      Reputation is everything

The next thing you should bear in mind is that in this field, reputation is everything. The more successful projects you have under your belt, the more you’ll be able to charge for your services and, even more importantly, the easier it will be for you to find clients. However, you can’t expect everyone to rate you positively and give you an overwhelmingly positive review. There are some clients that you simply won’t be able to please. It’s by far the safest to spot them early on. Nonetheless, if you don’t succeed at this, all you can do is not allow them to discourage you.

  

5.      A contract of freelance services

Lastly, you need to ensure that you’ll get paid for a job well-done, which is why you need to create a legally binding contract with your client. When composing it, make sure that you include both non-compete and non-disclosure agreement in order to protect the interest of all parties. Also, keep in mind that this is also something that is in your client’s best interest (provided that they’re honest and trustworthy), which means that you’ll immediately leave an impression of a professional. A chance to make a good first impression is always a good thing.

Conclusion

The worst thing about freelancing is the fact that it’s a career path that has an incredibly slow, scary and unreliable start. Fortunately, those who manage to get through this rough patch usually find it to be worth it in the end. With these five tips on your side, getting through this ordeal will be a lot simpler.


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