Growing number of players who
want to get a stronghold have ramped up their investments in research and
development activities in the global kefir market, notes Transparency Market
Research. Prominent players are banking on a mix of organic and inorganic
growth strategies to consolidate their positions in the global kefir market.
For instance, several players in the recent years have strengthened their
arsenal of products by engaging in strategic mergers and acquisitions.
Some of the well-entrenched
players in the global kefir market are Archer Daniels Midland, E.l. Du Pont de
Nemours and Company, Danlac Canada Inc., Kerry Group, Lifeway Foods Inc.,
Nestle, and Hain Celestial.
The opportunities in the global
kefir market is projected to rise at a CAGR of 5.9% during 2017 – 2025. The
market was worth US$1.3 bn in 2016 and will attain worth of over US$2.15 bn by
the end of 2025.
Among the various applications,
dietary supplements held the major share in 2016 in the global kefir market.
The consumption of regular and flavored kefir as dietary supplements is likely
to account for substantial share over the next few years, as well. Extensive
demand among worldwide consumers draws strength from large nutritional and
therapeutic benefits of kefir.
Regionally, Europe accounted for
the major share in 2016 in the global kefir market. Sizable demand in the
region has come from growing awareness among consumers about the antimicrobial,
antitumor, and anticarcinogenic activities of kefir. Large chunks of revenues
are expected to come from demand in the U.K and Germany.
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Recognition of Therapeutic benefits on Human Health stirs
Industry Interest
Kefir grains
have generated a groundswell on interest among functional food manufacturers
and producers of dietary supplements on various beneficial effects on human
health. These effects mainly stem from the presence of specific microbiota in
kefir grains. This accounts for the promising nutritional and therapeutic
potential the bioactive compounds in kefir grains have. Kefir beverages have
been a potential source of natural probiotics.
Stoking the
popularity of kefir probiotics are the scientific backing for its
anticarcinogenic and immunomodulatory activities. Further, microbiological
composition of kefir has been under scanner of the scientific community whose
efforts are aimed at enriching the functional foods segment.
Growing
popularity of probiotics for improving digestion is bolstering prospects of the
global kefir market. In addition, producers are relentlessly focused on
imparting unique sensory properties, such as flavor, to kefir grain, thereby
boosting the global kefir market. Rising consumption of fermented milk drinks
in numerous countries has catalyzed the demand for kefir. Further, kefir holds
a promising potential in treating irritable bowel syndrome and some cancer
types.
New Avenues emerge from growing Demand for
Naturally-Sourced Functional Products
However,
despite the increasing market potential, the demand suffers from the lack of
widespread awareness about the health benefits of kefir grains and drinks in
several regions. Moreover, lactose intolerant people have been shown some
aversion to kefir beverages. Nevertheless, lucrative possibilities are likely
to crop due to advances in microbiological methods to study the benefits of
kefir. A growing number of savvy players who aim to tap into the latent
opportunities in untapped regions, notably Asia Pacific, is likely to boost the
global kefir market.
The advent of
massive sequencing techniques, such as pyrosequencing, is a case in point.
Moreover, the global kefir market has gained considerably from the growing
popularity of naturally-sourced products in the functional food segment.
The study
presented here is based on a report by Transparency Market Research (TMR)
titled “Kefir Market (Type - Frozen Kefir, Organic Kefir, Low Fat Content
Kefir, and Greek Kefir; Flavor - Regular and Flavored; Application - Dietary
Supplement, Sauces & Dips, Drinks and Smoothies, and Pharmaceuticals) -
Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2017–2025”.
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Food
and Beverages Sector
The world has undergone
a major shift in the way of living since the COVID-19 pandemic struck. A
notable change in the functioning of various businesses and sectors has
influenced their working mechanisms extensively. The food and beverage sector
is no stranger to this change. Transparency Market Research (TMR) has studied
many aspects concerning the difference between the trends in the pre-pandemic
and post-pandemic world across the food and beverage industry
