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We asked the Swiss replica Longines VP of Marketing lots of questions about the new Spirit collection so you don’t have to

The Longines Spirit release is a totally new collection this year, something that is already very exciting in and of itself, but also because it’s an entirely new chapter for the brand. Longines, just like many of the finest watchmakers in the world, slowly improve their watches over time and rarely release entirely new collections, making the launch of the Spirit collection something that deserves attention just for its rarity. But beyond this new step from the brand, the Spirit collection is a totally different offering from Longines for a number of reasons. I spoke with Matthieu Baumgartner, the VP of Marketing at Longines, about how this new collection is a first for Longines in a few ways, and where it fits into the brand moving forward, and I came away with six key points you need to know.

Perfect Replica Longines Watch
1. This is the first Longines collection that blurs the line between old and new

“One of the key challenges behind this collection was blending heritage and contemporary. We wanted to have it distinct from the heritage segment statement of Longines, which is made of re-interpretations of milestones from the archives and the Museum of Longines. Spirit was a different project, because we rather see it as a testimony of the pioneer spirit. It is not a re-interpretation or re-edition of a specific watch from the past, but it encompasses different elements, and it’s a fusion of different aesthetical and technical elements, from watches that were equipping pioneers and innovators in the past.”

“If you look at the crown, we didn’t go for an oversized onion shape, or at least an oversized crown like we have on the Longines Weems Second-Setting watch. That, for example, is very much a pilot’s crown for pilots to use with gloves. Here we went for a slightly oversized yet very contemporary approach.”

“So it’s in these very small details that we made the difference between a re-edition of a watch from the past and a brand new collection that is strongly rooted in Longines history and aesthetic and functional codes of pilot’s and explorer watches and, of course, they did this with the COSC chronometer caliber, which is possibly the highest quality that you can expect today.”

The reissued Longines Weems Second-Setting watch.
2. If you were going to risk your life in an aircraft in the 1920s, you put your trust in Longines

“This new collection pays tribute to the feats of the pioneers of the past, and it’s not only about what they’ve achieved, but the fact that they have done that with the help of Longines wrist watches or instruments. It was a significant role that the timepiece played in the success of their endeavours back then, and could be the difference between failure and success.”

“The link between Longines and aviation is quite obvious, and we already had re-editions of historical timepieces from that era. We think of the Weems or the Lindbergh, and we were able to get some amazing and sometimes crazy stories about these watches back in the 1920s. For example, we found out that while they were taking the utmost risk to cross an ocean, or to go from point A to point B, or to break the record of being the fastest or the highest, they were placing their trust in Longines watches and instruments. We were so stunned by the level of risk they were ready to take.”

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