Have you ever noticed that if you use the right Instagram hashtags in your posts, you will see higher engagement than posts with no hashtags while doing Social Media Marketing?
Why Is It So?
Because hashtags - a combination of letters, numbers, and emoticons preceded by the # symbol (e.g #style, #fashion) categorize your content and make it more discoverable. Anyone who clicks on a hashtag or searches for it will see a page with all the posts tagged with the same hashtag.How high up on a hashtag page your post shows up relies on:
- How often it’s used
- How popular on Instagram your post is ( does it already have a lot of engagement?)
- The strength of your audience (i.e do you have a large engaged audience?)
The higher your post appears, the better, as it will be more discoverable by people who don’t follow you already. So, this Instagram hashtag guide will teach you how to use hashtags to gain new followers, get more likes and increase engagement.
A short Instagram hashtag guide:
1. Don’t use irrelevant hashtags
Stuffing irrelevant hashtags into posts is spammy behavior. It will annoy people who follow those hashtags and they will likely choose the option “ Don’t show for this hashtag”. Hashtags must be used strategically. You will only get more engagement if you give the audience what they’re looking for, i.e quality content that speaks to their interests.
2. Use the right amount of hashtags
Research has shown that the posts having nine hashtags receive the most engagement. But that doesn’ mean you should include a lot of hashtags in each post. They must be relevant to your content. Using a few popular hashtags like #followmeback might get you few new followers, but they’ll likely be the wrong kind - spammers or people who are looking to inflate their own follower count. These people will not engage with your brand.
Also Read: 5 Powerful Instagram Marketing Tips Every Brand Should Follow
3. Use specific or niche hashtags
The more specific the hashtag is, the more targeted your audience will be. And a targeted audience means a higher chance of getting quality engagement. If you like a Volkswagen car, for example, the hashtag #vwvan will get you in front of a higher converting audience rather than something broader like #van.
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