The eCommerce industry is booming and now with mobile applications to support online stores, placing of orders, and tracking them has increased the demand for online shopping by the consumers at large. ‘Mobile eCommerce’ is the new term that eCommerce businesses are gravitating towards, as mobile apps have become the ultimate platform that smartphone users rely on and prefer. Not only this, but mobile apps also improve end-user experience and bring online stores right in the mobiles of their customers.
However, creating an impeccable user experience with your eCommerce mobile app isn’t as easy as your website. For this, you can reach out to a custom software development company in Houston to develop a market winning app that would give your business an edge over your competitors; the magic potion is the value and simple experience it provides to the user.
So what should be the must-have features in your eCommerce mobile app? We have a few that complete any basic online-store app.
1) Easy Navigation
Considering converting your website into a mobile app is a horrendous idea. No one wants to look at a cluster of content piled together closely to fit the small screen of your smartphone. Not only the user will be enlarging to view the small content, finding exact buttons and pages will be a hassle.
So designing a simple and easy-to-understand layout for your mobile app is important. More so, responsive design is the best application where your layout adjusts itself according to the various screen sizes of not just the smartphones but also of tablets.
Remember, navigation can make or break your mobile app. So make sure for a user it is easy to understand and make use of at first glance.
2) Hassle-free Registration Process
No one likes to fill long and complicated forms that demand too much and too personal details. This will immediately drive them away from your store and look elsewhere. Hence, make sure that your registration process is simple and requires basic and necessary fields only. It will also be great if they can log in using one of their social media accounts, famously, Facebook.
The entire idea is to make the process and usage of your mobile app as easy and as pleasant as possible.
3) Provide Multiple Payment Options:
In this day and age, where there are many payment gateways used by the users; you cannot restrict them to just one or two. Not only this will limit the type of customers that can make a purchase, but you will also be missing out on the major opportunities for maximum reach.
This is why you need to include multiple payment options to choose from.
4) Feedback Section:
No mobile app is complete with a feedback section that allows real users to provide feedback about your app. Consider them real user testers, since they are the ones making actual purchases or simply browsing and interacting with your app; they can provide you with information that actual testers and developers must have missed – a feature that they would want in your app, a bug that needs fixing, or compliments on how great it works.
Moreover, what matters afterward is your response time to their troubles. It is best to address their issues immediately and provide them with a follow-up update that includes all the changes.
The feedback section itself could be a button or a link that is attached to your customer support email address, or an actual option available in your mobile app that leads them to a separate section for review.
5) Push Notifications:
Possibly one of the perks you receive for having a mobile app; which is push notifications – a chance to appear in the main notification section of your user’s mobile. These notifications give you the ability to promote deals, fresh arrivals, sales, and much more with little effort placed. You can even send them reminders about their abandoned cart that they can go back to and make that purchase.
The sky is the limit with push notification marketing.
Summing up:
There are plenty of more crucial features that need to be present on your eCommerce mobile app. All in all, mobile app solutions are the future of your online store, and if you do not have one, then consult a great software development firm that would convert your store into a functional mobile app on multiple platforms; mainly Android and iOS.
