Social media campaigns are tough to manage; especially when you are looking after a campaign which demands speed and user-generated social media content.
You must be aware of the things that can go wrong and make your social aggregator a tough task to handle. You need to manage a lot of things simultaneously, so mistakes are bound to happen. If you can manage a social media wall in the right way then it will increase audience engagement drastically, but there will be occasions when event planners will come across some errors.
Social media walls can increase audience engagement, during and after the live events. It requires planning and an effective strategy to step up an attractive social media wall, without any errors.
We have narrowed down 5 common mistakes which event planners often make while planning to set up a social media wall:
Choosing a confusing hashtag
Mostly, people choose a hashtag which is obvious and simple to use. For example, using the simple hashtag of your brand name, like #NYFW18 (New York Fashion Week 2018). There are times when a particular event or a conference’s name is too long for a hashtag. You need to keep your hashtags unique and easy to remember if you want to refrain from any errors on your social media wall. Create a hashtag which explains the event, conference, etc.
a. Sign of bad hashtag:
Hard to catch
Irrelevant to an occasion
Actual Name: Now Thatcher Is Dead
Interpreted: Now That Cher Is Dead
Result: A viral rumor was spread about Cher being dead
b. Sign of good hashtag:
Easy to remember
Example: #NYFW18 (New York fashion week 2018)
2. Not selecting an apt social media network
Before you plan anything regarding your social wall, make sure you choose the right social media platform. It is very important to research the target audience, if your audience is active on Instagram, create an Instagram wall for them. If they are active on other channels too, make sure you cover them also. By covering different social media platforms, your audience will participate more.
3. Using a social media wall without a profanity filter or moderation
Social media wall will receive posts, feeds from a variety of audience which is accessible to everyone who has an internet connection. You need to use the moderation tool to filter any kind of obscene post or trolls to appear on your social media wall. The moderation tool will provide you with quality content on the big screen.
Social Wall after using Moderation: The moderation filter will give the social media wall an organized and decent look.
4. Lack of promoting the hashtag
After you finalize the hashtag, the next big step is to promote it on different social media platforms. You need to promote the hashtag among your target users to increase audience engagement. You can use the hashtag on your social media posts so that the audience can read it time by time and again.
Promote your event hashtag via emails, newsletters, on event pages, invitation cards or use it as a decorative part at your event place.
5. Not building a connection with the audience
To make the hashtag campaign successful, the owner you build a connection with the audience. You need to indulge in a conversation with the audience, retweet the posts and appreciated the user-generated content.