In the marketing strategy of an e-Commerce social media cannot be missing. They are very important communication channels to interact with customers, actual and potential, and strengthen the brand identity . But, to get positive feedback, you need to adopt a strategic approach.
It is not enough to open a Facebook page or an Instagram account and hope that time will run its course. Crowds of new customers will not spontaneously arrive just because we have landed on social networks. You need to develop a social media strategy for e-Commerce , studying and planning the most effective content for your target. Before giving you some tips to grow your online business using the latest industry trends, let's ask ourselves a question.
Why are social media so important?
To answer we use data:
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This last data alone is enough to understand the centrality that social networks have in people's daily lives. It means that not only do they have accounts on social networks, but that they actually use them .
E-commerce continues to grow and social networks have become one of the most common means of collecting company information, comparing products, seeking advice and reviews .
From the point of view of companies, this means that social media should not be considered as a channel of entertainment and distraction, but as an extremely powerful business tool . For this they must be part of the social media strategy of your online store.
How to use social media for an e-commerce?
Here are 3 tips to get good results following the latest trends.
1. Building relationships
It may seem like a foregone conclusion, but Social Media Marketing in Rhode Island are primarily used to build relationships with potential customers . We have seen that people spend, on average, more than two hours a day on social media, why not take advantage of that time to communicate with them?
It is a precious opportunity to make the brand identity and its personality known, communicating in a more human and less formal way. In addition, through social media you can learn many things about your customers: what their habits are, how they express themselves, what content they appreciate most. They are an inexhaustible source of data which, if studied and analyzed, can provide valuable information to improve campaign performance and increase sales.
2. Targeted promotions
Scrolling through the feed and being bombarded with advertisements that do not interest us in the least is not pleasant. Wouldn't it be better to receive promotions in line with our interests?
The data on users who come to us from social networks can be used to create targeted and highly effective promotions . Promoting carpet ads is equivalent to shooting in the pile hoping to hit the target, with the difference that here we can lose an important budget.
Fortunately, we have more and more advanced targeting options available , which allow you to show promotions to people who are really interested, optimizing resources and maximizing results. Social media advertising, if done professionally, really works.
3. Influencer marketing
Before buying online, consumers tend to look at what others are doing. We all do it. That's why influencer marketing is one of the most popular marketing techniques right now.
Users trust the opinion of the influencers (or micro influencers) they follow because they are people like them, like us. They are not employees of the company or testimonials, they are a hybrid that is perceived as sincere and reliable . It's a tactic that works better for some sectors than others, but if your offer falls into certain product categories, that of influencers is a way to consider.
Also in this field there are no pre-packaged recipes for success. Although each e-Commerce represents a case in its own right, which requires a specific social media strategy to be tested in the field to establish the most effective techniques, the three themes analyzed will help you to obtain good results in your online business.
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