360Quadrants,
the world’s only comparison platform that combines expert analysis with
crowdsourced reviews, has released a quadrant on AI in
Fintech Solutions to help businesses make quicker and more informed
decisions.
Artificial Intelligence (AI) in Fintech refers to the theory
and development of computer systems capable of performing finance-related tasks
that usually require human intelligence. It is an application of AI technology
used in the financial sector to design investment strategies, detect anomalies
with pattern & voice recognition, and conduct market analysis with data
mining. The AI in Fintech solutions market for this quadrant is defined as the
summation of AI-enabled Fintech solutions and services.
For this quadrant, the components of AI in Fintech are
mainly segmented into solutions and software. Major application areas of AI in
Fintech solutions are virtual assistants, business analytics & reporting,
and customer behavioral analytics. These solutions have been analyzed based on
cloud and on-premise deployment.
Salesforce
Einstein has been identified as a visionary leader in the AI in fintech
space given its extensive product features, high product quality, reliability,
suitable channel strategy, and wide geographical footprint. 360Quadrants also
lists competitors
of Salesforce Einstein in the AI in Fintech space.
AI in Fintech offerings from Salesforce aim to deliver
valuable insights and intelligence from data. The company has an established
product portfolio with a robust market presence and business strategy. Some of
the major developments of the company include:
• Salesforce
acquires Datorama
Israel-based Datorama Ltd., an Israeli marketing analytics
company was acquired by Salesforce to obtain its cloud-based and AI-powered
marketing analytics and intelligence software. This will help Datorama by
enhancing its analytical capabilities to generate deeper and more meaningful
insights for marketers.
• Einstein
Analytics by Salesforce to be the leader in AI-powered advanced analytics
Millions of CRM users can now benefit from advanced
analytics offered by Salesforce Einstein Analytics. It is AI-powered which
enhances the analytics workflow and automates surfacing of CRM insights. It
helps users by providing recommendations on what actions can be taken to
increase sales and enhance customer service by optimizing marketing campaigns.
• Dell
Technologies and Salesforce announce a technology agreement to further enhance
their long-standing relationship
With the announcement of their extended relationship between
Salesforce and Dell Technologies, the latter will help widen the scope of use
of the Salesforce applications for sales, service, and marketing and its CRM
platform. These are already using Einstein artificial intelligence, which will
now be available to Dell Technologies employees worldwide giving them the tools
required to enhance their customer success rate.
