You could never realize that Kashif Tejani was one of the freshest, most youthful, and most gifted originators to enter the design business. In contrast to other youthful agents of his sort, he doesn't prefer to fit in. Continuously a free thinker in his own eyes, Kashif touts the significance of independence in style. When planning his shoes and garments, he gets a kick out of the chance to accentuate the uniqueness behind everybody's feeling of design, and the various ways everybody wears their garments. In view of this, Kashif set out to plan and appropriate his own line of special clothing.
Conceived in Malaysia, and brought up in Toronto, Kashif never had a proper foundation in attire plan. Rather, he began by planning vehicles (for example modifiying vehicle bodywork). While experiencing childhood in Toronto, Kashif wouldn't surrender to peer pressure, however rather consistently valued wearing dress that nobody else was wearing.
He considered his thought for beginning his own footwear image from his dad's shoe dissemination business. Together with his accomplice, Vimal Patel, they concocted the image "two," which is spoken to by a roman numeral. This image is demonstrative of how individuals are continually taking a gander at how others get things done. They needed their product to be "against the stream" and to build up interesting approaches to wear attire, subsequently their logo design"the way of..." Kashif and Vimal left their logo open finished intentionally on the grounds that they accept that how garments are worn ought to be left to the person. Their convictions persist to the manner by which they work together. Truth be told, Kashif frequently differentiates his one of a kind, restricted amount model of garments conveyance to that of mass-merchandisers, who procure benefits through sheer deals volumes and by forcing everybody to dress the same.
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"I'm inept here and there, and I like to do things which nobody considers doing."
Kashif's greatest break came when he was highlighted on MTV as a component of the MTV plan rivalry. Kashif's unobtrusiveness for the most part bamboozles him, as he would prefer to be in the background than to be on TV; in any case, he is the first to concede that the opposition was an extraordinary encounter for him. Despite the fact that he didn't win the opposition, he had the option to meet with R&B sensation Massari. Kashif portrays Massari as a "pleasant, rational person, who knows his shoes." truth be told, Massari preferred Kashif's structures so much that he really wore a couple of "The Way Of" for an ongoing music video shoot.
What has been the open response to his one of a kind executions up to this point? "Individuals love the brand!" says Tejani.
Interest for his items have expanded fundamentally in the previous year. Be that as it may, rather than retailing his items in retail outlets, Kashif likes to sell his product himself, through the Internet. This gives him more power over the product, and keeps the brand from being weakened from mass-marketing endeavors.
Kashif's way of thinking of life essentially sums up his business approach: "You live, amazing; so appreciate it." It doesn't need to be said that the best of Kashif's work is yet to come.
