Key players in the cattle feed and feed additives market
include Royal DSM N.V. (The Netherlands), Cargill, Incorporated (U.S.), Archer
Daniels Midland Company (U.S.), New Hope Group (China) and Charoen Pokphand
Group (Thailand). Other players which include Land O’ Lakes Inc. (U.S.),
Nutreco B.V. (The Netherlands), BASF SE (Germany), and Country Bird Holdings
Limited (South Africa) also attained strong position in the global cattle feed
and feed additives market.
Key strategies such as expansions, agreements, and new
product developments have been adopted by the key players in the cattle feed
& feed additives industry. The leading players have been investing in
R&D capabilities to offer diversified product portfolios to provide optimum
nutritional products for the livestock and to strengthen their market position.
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These core strengths help the players to diversify their
business geographically and strengthen distribution networks. Market leaders
such as Cargill, Incorporated (U.S.), Archer Daniels Midland Company (U.S.),
and CP Pokphand group (Thailand) have successfully tapped the potential markets
through the adoptions of strategies such as expansions and acquisitions in
Asia-Pacific and Latin America. Agro-commodity players such as Archer Daniels
Midland Company (U.S.) and Cargill, Incorporated (U.S.) utilized their global
presence to procure raw materials in the most efficient way possible to meet
the feed demand in each regional market.
Expansions and investments were the key strategies
adopted by industry players to achieve growth and expand their presence in the
cattle feed and feed additives market. Cargill, Incorporated (U.S.) lived up to
its reputation as a key global player by strengthening its feed additive
capacities across developing markets such as in Mexico and Asia. In august
2015, the company expanded its feed premix plant to meet the demand in Mexico.
With the help of research knowledge and extensive global operations, Cargill,
Inc. has maintained its hold in the cattle feed and feed additives market.
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Archer Daniels Midland Company (U.S.) has been keen to
differentiate its product portfolio within the U.S. market by developing a
protein-based diet portfolio for dairy cattle segments. In April 2013, ADM Co.
had also shown immense interest in developing a feed additives market base in
China with the opening of its third premix plant.
However, highly fragmented markets such as Asia-Pacific
and Middle East are composed of a large number of regional players.
Government-run companies such as Amul Milk Cooperative (India) and Chinese
state-run feed companies provide cattle feeds at affordable rates, that acts as
a significant barrier for many international feed manufacturers.
