Criminal defense lawyers facing the central challenge of getting potential clients efficiently and serving them successfully. It may efficiently happen through referrals. The challenge criminal defense lawyers are facing is how to increase referrals for more business chances.
In addition to that referral has already expressed a positive impression to the audience regarding the services and technical skills of referred lawyers. Therefore best impression of you is already getting placed in the prospective client. In this case, it is not that much complex to convert that prospective client as your client. Now you can understand the importance of referrals.
- Exploit Your Existing and Former Clients
The circle of existing, former clients and potential clients may more or less the same and small. That circle may be some social circles such as professional clubs, specific organizations, and parallel demographics and with same alike interests. In such cases, the reach of potential clients may get simple through existing and former clients.
2. Other Lawyers Outside Your Firm
There are a lot of reasons to hide behind this. Since other lawyers may not be able to provide service because of geographical distance or conflict of their specific area of interest. They may not wish to provide service since getting engaged with other clients.
3. Other Individual and Business Contacts
In this case, your business contacts and other individual contacts such as your local community, family friends, your parent’s friends, parents of your children’s friends and so on. This kind of creating referrals may be a strong stone for your process of building business development.
In this reference, you may lose your community relationship when you are not satisfied with the referred clients. For example, if parents of your children’s friends, may refer any client for you and if you are not able to provide satisfying service to that client then sure it will create a lack of enthusiasm and ultimately it will spoil the relationships from the referral source.
It is a better chance to develop trust in you from other people. And they will remember you in the entire situation which will be suitable for you.
4. Make Your Online Presence Strong
In law firm marketing online presence also play an important role to develop online referrals. You can develop your online presence by e-newsletter, blog, landing webpage, all the social media such as Facebook, Instagram and so on. Focus on a specific space to enter your client’s feedback entry and how they felt happy with your service. It will lead to possible referrals for your services among different audiences. You may also announce reward for the online referrals based on how many numbers of social media platforms they have used to post about you.
5. Give Referrals To Others
In all probability, the best way to increase referrals is to make a routine of referring business to others also. Recommending another business to your friend or office mate is one of the best ways to build a network of chain connected to your law firm marketing. Organize a monthly early morning meet up or dinner level of meet up with your law school classmates and with your friends. In this occasion, attendees have a greater level of referral opportunities.
To do this successfully educates them that what kind of lawyer you are and what kind of referrals would be helpful to you. Insist keen about your specialization in their mind. Justify the level of risk associated with the making of referral to everyone. Make a referral source to believe it is completely based on the need of request.
Never forget to follow the above in any case. Follow this practice to expand your client’s network and grow your referral business. Don’t forget to stay top on the mind of clients.
