Organic Tortilla Market: Introduction
A
recent study published by Transparency Market Research on the organic tortilla market includes global industry analysis and
opportunity assessment for 2020-2030.
The global organic tortilla market is expected to be valued at ~US$ 16.6 Bn in 2020, which is
projected to expand at a CAGR of 7.6%, to
reach US$ 34.5
Bn by 2030.
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Multi-Sensory Experience in Organic Tortilla
Attracting Consumers
There
is growing interest among customers to gain multi-sensorial experience upon
consuming food and beverages. Consumers are more inclined toward food products,
which are appealing to the eyes. Along with aesthetic appeal, nutrition, and
great taste are important factors for consumers. Along with healthy
ingredients, manufacturers are also focusing on designing new technologies that
capitalize on understanding the multi-sensory inspirations on flavor perception
in order to augment human–food interaction design.
Among
all the five senses, visual and mouth feel have major impact in product
selection. Organic tortilla are made available to consumers in various types
including frozen tortilla, tortilla mix, pre-cooked tortilla, and tortilla
chips, among others. Due to its intense crust color, crumb characteristics,
increase loaf volume, and extended shelf life, tortilla is gaining popularity
among consumers.
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Health and Wellness to Drive Organic Tortilla Market
Consumers
are adopting a healthy lifestyle, which has led to higher consumption of food
and beverages with potential health benefits. In the current scenario, people
are becoming more conscious about their eating habits and food, owing to which,
they are increasingly spending on health and wellness.
Thus,
consumers are preferring natural and organic foods, and consuming health
supplements. Consumers’ inclination toward preventive healthcare is pushing
manufacturers to use natural and healthier ingredients in their food products.
Organic tortillas are considered healthy snacking option and are being accepted
by health conscious people.
Rise in Number of Mexican Restaurants Trigger Demand
for Organic Tortillas
Over
the past couple of years, there has been a rise in demand for Mexican-based
food products such as tortillas, tacos, enchiladas, nachos, and tamales. Due to
this, major hotel and restaurant chains, especially in North America and
Europe, are adding Mexican dishes to their menus. Flour-based organic tortillas
are gaining traction. The demand for organic tortillas is increasing in the
Asia Pacific region, owing to the rising number of food chains focusing mainly
on Mexican food and tortilla being one of the main products in the Mexican
cuisine.
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