SEO or search engine
optimization is one of the most critical aspects of marketing. So here, the SEO specialists Melbourne has shared with you top SEO
marketing trends this year.
Google’s SERP features are getting more consolidated
The search engine
results pages (SERPs) features are getting more unified than ever. A couple of
years ago, to stay at the top of the SERPs, websites only needed content that
carried better keywords. Now, Google’s SERP is not the same as before and is
also set to change in the coming years.
One of the significant
changes in Google’s SERPs is how the search query is filtered. At the top of
the SERP, you’ll now see “featured snippets” along with “popular on the web”
and “people also search for” filters. In addition to that, there is also a
carousel of videos that is newly added. This new carousel of video added to
SERPs is one of the main reasons video marketing is becoming an integral part
of ranking in the top search sports.
Keyword Research is more important now than ever
Google is becoming
more sophisticated than ever in determining the content’s quality. Hence,
keyword research and implementing good SEO practice is more important now than
ever.
In 2020, people can
perform a Google search using either text or by using the voice search option.
No matter what, the keyword research remains the number one factor for ranking
in algorithms and, hence the foundation of a good SEO strategy.
Influencer marketing can benefit your overall business SEO strategy
The engagement metric
is the search engine’s primary raking criteria. The engagement metrics that
play a role in ranking a website’s score is as follow-
- Bounce Rates
- Dwell Time
- Time spent on a page
- Return Visits
- Number of clicks to call requests made from the page
- Number of comments left by your readers and visitors
- Number of Social Shares
In 2020, influences
have a positive effect on all the engagement metrics mentioned above. Moreover,
in 2020, contents shared by influencers and endorsed by them are receiving more
comments from mass people, more social shares, and more engagements from other
major platforms.
