A recent study published by Transparency Market
Research on the edible ink and accessories market includes global industry
analysis and opportunity assessment for 2019-2029. Revenue
generated from the edible ink and accessories market has been estimated to be
valued at ~US$ 23 Mn in 2019, which is projected to
expand at a CAGR of ~7%, to reach US$ 45 Mn by 2029.
Rising Penetration of Café
Culture and Social Media Boom to Propel Market Growth
With the booming manufacturing sector and improving
economic conditions, consumer spending across various domains has increased,
benefiting edible ink and accessories market. The rising consumer spending has
led to increased use of smart phones and social media boom. This is westernizing
Asian and Middle Eastern countries in terms of eating habits and leisure
experiences. The demand for bakery and baked goods is increasing, and bakery
chain culture and café culture has become widespread across globe. New
artisanal bakery products are found on the shelves, capturing the eye and taste
of consumers. Edible ink and accessories market is propelling due to the
increasing popularity of photo cakes and photo coffee products. Moreover,
increasing food blogging has led to globalization of the food & beverages
industry, creating awareness about new food products. The demand in the edible
ink and accessories market is increasing as a result of the rising usage of
social media platforms for product publicity.
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High Demand for Premium and High
Precision Products Creating Opportunities
For artisanal bakery, precision is of equal
importance to taste. High appeal to customers is the primary step to boost
sales, when it comes to bakery and confectionery products. This is a key factor
fueling the demand for edible inks and accessories in the global market. Using
edible ink printing is simpler. It reduces labor time and creates high
precision image on food products, such as cakes, pastries, candies, cookies,
and coffee. Moreover, the time required for the edible ink printing is lesser
compared to the time taken in the hand decorating process. These aspects of
edible ink printing enables highest quality products for bakery and
confectionery sector driving sales in the edible ink and accessories market.
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Approvals from U.S. FDA and
Japanese Sanitation to Increase Demand
Edible printing uses normal printer for printing
images or photo on food products using edible ink. Cartridges and few other
parts of the printer need to be adjusted, since the edible ink viscosity is
different and cannot function with the normal printer. Ink used for edible
printing is edible food additive/ colorant. Few of these food additives have
been approved by the Japanese Sanitation Act and granted the GRAS status by the
U.S. Food and Drug Administration. The approval from the global food and
beverage regulating bodies is likely to bolster sales in the edible ink and accessories
market. These approvals are likely to gain traction from various bakery
manufacturers, distributors, and vendors, and increase the demand in the global
edible ink and accessories market.
New Marketing Techniques to
Increase Awareness about Product
At present, the edible ink and accessories market
is restricted by the limited availability of skilled and talented workers.
Since equipment and parts are comparatively expensive, any printing error and
repairing could incur high expenditure. With a proper marketing channel to gain
traction from youth and kids, the demand for edible ink and accessories could
increase in the coming years. Current marketing techniques are unlikely to have
the proposed effect on the sales of the edible ink and accessories products in
developing countries such as, Brazil, India, Turkey, Indonesia, and others.
