The global kombucha market is estimated to grow from USD 0.6 Billion in 2015 to USD 1.8 Billion by 2020, at a CAGR of 25.0% from 2015 to 2020. Round the globe, people have been consuming fermented tea for many years, giving it different names and admiring its probiotic benefits and its energizing taste. Kombucha, a kind of health drink, is made by fermenting tea and sugar with the microbial culture (which includes yeast, bacteria, and mold). It can be added with numerous essences to add different tastes to the drink. Every kombucha culture contains different strains of bacteria and yeasts. These strains offer a wide range of applications along with better yield in the market. The kombucha market is the fastest-growing market in the functional beverages category
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Growing incidences of chronic diseases such as cancer, diabetes, high blood pressure, and osteoporosis are driving the growth of the kombucha market. The companies operating in the functional food & beverages segment are spending heavily on R&D projects to develop healthy kombucha products. The Food and Drug Administration (FDA) and Alcohol Tobacco Tax and Trade Bureau are the governing bodies that formulate certain regulations for the production and distribution of kombucha beverage. Kombucha helps in curing diseases related to liver, cancer, and digestion. Hence, health institutes are focusing on the use of kombucha.
The demand for kombucha is high in developed markets, particularly in the U.S. and other countries in Europe. The trend of consumer preferences for healthy beverages is rising at a rapid pace, wherein marketing campaigns are planned for highlighting their use and health benefit claims. Developing countries such as China and India will be experiencing a strong upsurge in the demand for kombucha in the future. This demand may be driven by an increase in kombucha production and innovation in segments, such as energy drinks and health drinks. However, the demand for usage of kombucha is expected to grow at a modest pace in countries, such as Japan and Germany, whereas exponential growth of the kombucha market is witnessed in India and other Asia-Pacific countries. In addition to this, Asia also provides the cost advantage in terms of production and processing of these products. High demand coupled with low cost of production is a key feature, which aids suppliers of kombucha.
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Globally, North America is the largest market for kombucha wherein the U.S. accounted for the largest share. The manufacturers of kombucha are concentrating on developing new flavors and to satiate the consumer demand. With the increasing introduction of various flavors of kombucha such as ginger, mango, coconut, lemon, grape, spices, berries, and tangerine, the market in Asia-Pacific is growing at a decent pace. Kombucha manufacturing companies are focusing in the usage of functional food ingredients to add different health benefit to their product offerings.
This report provides a competitive landscape of the major market players with their developments, new product developments, acquisitions, expansions, and so on. Furthermore, the different major market participants within the kombucha market have been profiled in this report. It also includes details such as company overview, financial details, products, strategies, and recent developments.
