Now we are totally dependent on technologies that resulted in path-breaking technological innovations such as online classes, learning management systems, and many more. In fact, innovations are now becoming a component of our education system. Consequently, innovative technologies react as a median for the future education system.
The education system is not at all the same as a traditional classroom set-up for the students. The pandemic has had a profound impact on all aspects of daily life, and education marketing is no exception.
As per a report from KPMG and Google, the educational technology market is projected to provide to 9.6 million users and have a market share of 1.96 billion dollars by 2021. Resulting in making a major shift in higher education marketing trends.
Let’s have a look at the leading educational technology trends that are motivating and will surely go to drive the education segment for the year 2021.
1. Virtual Reality‘
Virtual’ and ‘reality- the inborn implications of the word remain at the opposite ends to each other. More often recognized as ‘VR,’ Virtual Reality altogether inundated you in an alternate, visual world that is falsely made, enhanced, and upgraded. It moves you completely from your physical surroundings to a ‘virtual world, where you become a piece of it and can interact and connect with it in different ways and means. Notwithstanding the ability to create a visual encounter (which clearly takes advantage of your feeling of sight), VIRTUAL REALITY can interact, connect with and associate with many of your faculties, including hearing, smell.
2. Augmented Reality
Augmented Reality (AR) alludes to a reality that has been ‘expanded’ or ‘improved’ by way of artificial and augmented methods. It essentially augments, enhances, and improves your reality with the assistance of mimicked inputs, implying that it replaces or adds to this present reality with a recreated one inside your physical environment.
3. Virtual classrooms
Virtual classrooms enabled the concept of online classes, which is admired the most for learning from any part of the world. All you have to do is to choose the educational institution of your preference. It creates an environment just like real classrooms and also gives power to the teachers to organize and handle academic operations from their respective homes. Another concept that enables student monitoring, keeping a track of students, and also examination proctoring is made possible with artificial intelligence. This has made the virtual learning process so crystal clear for all stakeholders.
4. Animations
Animation plays a very essential role in the education system. Web animation is a great means for getting user attention or drive commitments. The use of animations in web projects helps the user to have a better understanding of the concept and connect to the topic easily. Scroll animation is one that makes the website exclusive, eye-catching, and helpful. Users can play with animations simply by putting the page up and down. An animation consists of images, tools, and other use of designs, sections, and ideas. An animation always creates an impression that lasts long by showing the unique connections you always ask for.
5. Generate leads on LinkedIn
Don’t forget to join LinkedIn groups that you know your repeated audience. You can have a group of local real estate investors or for first-time homebuyers. Research well and know your buyers who are spending time and want to contribute to the conversation before taking any professional decision.
6. A Great Content
78% of respondents plan to develop new content assets in 2021. Content development was the number one marketing strategy cited by respondents. A trend of content is highly changing and keeps on sprouting new things. The education marketing work wonders in the good old days are now growing in each passing year. Content can comprise different formssuch as articles, videos, graphics, etc that attract a customer base. Also, blogs, white papers and with the help of written assets, with the help of outstanding marketing strategies would comprise of many types of media, e.g. videos, infographics, and podcasts.
7. Commitment
Developing an educational marketing strategy is difficult to handle and the way it is operated will keep on shifting, changing and growing with time. Transformations should be real that would lead in making buyers get committed to a deeper level and meet them as to where they are in their process. Aside from education events and conferences, all other marketing activities have either stayed the same or increased for the vast majority of respondents.
8. Cloud-based Computing
Cloud-based Computing is the delivery of computing services, these services consist of servers, storage, databases, networking, software, analytics, and intelligence over the cloud; providing faster innovations, flexible resources, and economies of scale. You pay for the cloud services you use, help to bring down the operating costs, efficient infrastructure and the level of change your business requires.
9. Social Media- Instagram
You can post well-pixelated images, videos, 24-hours lived multiple stories, forever staying IGTV videos with content as your brand’s offerings, new arrivals, offers, giveaways, contests, behind the scenes of office, team activities, customer reviews, tie-up with content creators or influencers, opinionated polls on any topic in stories, how-to videos or interviews in IGTV and everything you feel can educate and move your audience to be with your brand.
10. Social Media Platform – Twitter
You should post concise, interesting, and informative messages, videos, or images highlighting your brand’s vision, offerings, latest updates, new events, milestones, and everything else that your brand would like to share with its audience.
Conclusion
Make sure, you don’t get carried away especially when looking at high education marketing trends for the year 2021 with perfect web Development. The year 2020 has taught us anything, it is all about unexpected circumstances that can come into force to simply throw all your plans out of the window and to get into the drawing board.
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