Artificial Intelligence In Sports

Artificial Intelligence (AI) refers to the computer science capability that allows technology to imitate intelligent human behavior such as speech recognition, translating languages, interacting with the physical world through visual analysis and decision making.

In the sports industry, artificial intelligence seeks to evolve technology in hopes to bring automation and increased data analysis to business decisions, sponsorship activations, ticket sales, athlete training and more. Grabyo has teamed up with Opta Sports to publish automated real-time video clips to fans at specific events using AI. GiveMeSport utilizes a similar concept, however they publish their sports moments to Facebook to appeal to their mass following. NASCAR is changing the game by adopting a new way to streamline the officiating process, which uses technology and cameras to identify racing infractions. Lumo Bodytech and Puma have formed a connection to create a cutting-edge AI product that uses real-time data to analyze human biomechanics. NBA summer league has debuted the Aspire Ventures product, Connexion kiosk, to be the “Iphone of health care.” The Connexion kiosk will use its artificial intelligence software to analyze player’s health data to allow teams to stay informed of any injuries or setbacks. Arccos Caddie is golf’s first AI powered-platform that allows players to walk the course with their own virtual caddie which will assist players on what club to use, what direction to hit into, and more based on weather, course location, and player ability. Fitness fans will see AI incorporated with their workouts and nutrition with an automated workout “buddy,” which will support users during their workouts with expertise and encouragement through the app Talk Human to Me. And the list goes on…


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