Data integration solutions are being adopted rapidly in the retail
and consumer goods vertical. This is because these solutions help enterprises
in this vertical to consolidate data from several sources, including POS, web, mobile
apps, social channels, and contact centers, to deliver a seamless customer
experience. The retail industry is extremely competitive, and enterprises
leverage data integration tools to help them get a comprehensive view of customer
data. Data
Integration software in retail and consumer goods will help them enhance
up-selling and cross-selling offers, design more precise marketing promotions,
and boost the level of customer service.
SAP
SE is a German enterprise that helps companies improve operations in offices,
boardrooms, warehouses, storefronts, and across desktop and mobile devices. The
360Quadrants platform recognizes
SAP as a visionary leader. Vendors in this category, including SAP, have established
product portfolios, a strong market presence, and robust business strategies.
Recently, SAP released its Upscale Commerce solution, a
software as a service (SaaS) that is built on the SAP Cloud Platform and created
for consumer-packaged goods (CPG) companies, midsize retailers, and
direct-to-consumer businesses. SAP has also introduced the SAP Cloud Platform
Extension Factory to allow users to build innovational enterprise applications
and extend them across the SAP C/4HANA portfolio of cloud solution suites.
SAP’s commerce solution is planned to meet the specific
needs of clients who have limited budgets and require swift deployment of
services. SAP Upscale Commerce integrates AI natively, enabling it to automatically
learn the best functioning choices and continuously display methods to maximize
profitable channels. This midmarket solution can be deployed in a few days and delivers
smooth mobile-first shopping. It also blends in-store and online shopping into a
seamless customer experience. The ‘endless aisle’ feature allows customers to view
available stock in the store they visit and also locate products that are not available
in that store elsewhere.
360Quadrants also lists competitors
of SAP in the Data Integration Software in retail and consumer goods space.
