The marketing panorama has been dramatically evolving and Google AdWords is one of the major platforms facilitating this change. It is one of the most effective ways of delivering PPC Advertising services to enhance your business' performance. Since buyers all over the world frequently use the internet to search for offline stores, it serves to be an effective marketing tool. For local businesses, Google Ads has plenty of features to improve their campaigns and achieve desired results.
According to a local consumer review survey, 90% of consumers used the internet to find a local business last year. Also, up to 33% of consumers look at local businesses online every day.
According to the same survey, 82% of consumers read online reviews for local businesses.
Source: BrightLocal
As we can see in the above graphs, the majority of the population use the internet before shopping. Therefore, local businesses need to upscale their marketing strategies to thrive in the present competitive market. Google AdWords, with its numerous features, can help you achieve all of this and more.In this blog post, we will discuss some of the effective ways to promote your local business using Google AdWords. Subsequently, digital marketing service providers can apply them to deliver visible growth in your store’s reach and conversion rate.
Effective Ways To Promote Local Businesses With Google Adwords
Claim Your Google My Business Page
Google My Business is an effective way of improving your store’s visibility. It lets your end-users easily find information about your store through search, google plus, and maps. Moreover, it is free and easy to manage. GMB offers you control over your business profile and lets you present your store the way you want. You can post photos and offers you are presenting, add contact details, and much more. In this way, you can promote your local store and attract potential buyers.Learn more about Google My Business Optimization in this blog.
Use Local Service Ads
Local service ads are a new ad format, particularly designed for local businesses that offer specific services. As these are local and acutely relevant to the searches they’re triggered by, local service ads generally perform well. Moreover, Google shows these ads for “near me” searches on both Google Maps and Google.com. This helps increase your visibility on Google Maps and can be a very powerful selling tool for your local business.Also read: Google Ads Remarketing Types – Complete Guide
Use Call-Only Campaigns
Phone calls are a key part of local businesses. Initiated in 2015, the Call-only Campaigns are specifically designed by Google to show only on mobile devices. Its sole purpose is to generate more calls to your business which can lead to potential conversions. Using this facility means the consumers are close to converting.According to Google, 70% of mobile searchers call a business directly from search results.
Source: Google Inside AdWords
Besides, it brings visible value to the business manager or owner. It lets you control your budget as no budget is wasted on unnecessary clicks. It also eliminates conversion funnel leakage, wherein people are navigated to a landing page to access a phone number. With calls only feature, your end-users can simply search and call, without any landing page barrier in between.Use the local features of Ad Extensions
The primary goal of AdWords campaigns is to drive traffic to your local business store. A phone number facilitates users to call you for any query they might be facing. Similarly, location extensions expand the accessibility to your store.Here’s an example of an ad with a location extension:
As people will already have your phone number and location, it will motivate them to visit your store. Moreover, you can include callout extensions and site links to underscore special discounts and offers available in your store. You can also include links to other important pages on your website including “about us” and “contact us” pages. 
