Naming a new company can be compared buying the headquarters for your business: you might be tempted to opt for a less costly solution, like a low quality brand with a domain with an alternative extension, that corresponds to investing in an suburban office on a side street with poor communication. That will save you a lot of initial expense, but it will also cost you a lot more down the road. But if you really care about the growth potential of your new business, you know that funds invested in professional, well located and communicated HQ premises on a main street of the capital is an investment in the future of your company. The same goes for choosing a business brand for your company: if you go for a professional, memorable, catchy and easily marketable brand, the upfront cost will be much higher than with a random name picked from a name generator, but you will open wonderful growth opportunities and market presence for your business. Top10 tips for business naming. Tosuccessfully name a company you need to make some research following the top 10 rules of naming companies. The top 10 rules of business namingare:
- 1. Catchy. Pick the most memorable and catchy name that
you can afford. The name that is
forgettable, or easily confused with many similar names is a recipe for disaster, as your customers will struggle to remind themselves what was the go-to name, and you will leak targeted traffic to all your competitors. (Best Name for Company)
- 2. Short. Opt for the shortest name in your reach, as
shorter brands are much easier to memorize and to visualize, and are
simply more catchy. Even better if the brand name is not only short but
also sticks in mind easily – that would be a true gem. Innovative names
for company that are short are unfortunately hard to find.
- 3. Com domain. Secure a domain in com extension that
exactly matches your brand. Anything less than that, like opting for a
cheap alternative extension, and you will surely lose traffic in favor of
the top com domain. There are sites that offer over 2000 company names to
pick from, like (Unique Business Names).
- 4. Unique. Innovative names for company are a valuable
asset that will help your business grow. Pick a unique company name that
has some special quality or a captivating vibe to it, which makes future
marketing efforts a lot less expensive. You can save millions on marketing
expenses if your brand is catchy and appealing. Best start-up names are
creative, and business names are usually recognizable and make sure your
business or product will not be mistaken for your competitor.
- 5. Informative or versatile. Best startup names ideally
should convey some information about your company mission, you product or
the scope of your service. That is however difficult in case of businesses
with a wide scope of operations, market groups and global companies. In
such case the name should be versatile and general enough to encompass all
the future fields of activity. (Unique Business Names)
- 6. Smooth. Make sure your new business brand is easy to
say, to spell and to write down in all target languages that you may opt to
operate in. In most cases you will be fine by choosing a neat,
pronounceable invented word that passes the radio test in English. The
radio test means that you should be able to write down the brand just by
hearing it. If the business name contains a deliberate spelling mistake (a
misspelled brand) it should be easily explainable. Avoid names that
include complicated mis-spellings.
- 7. Elegant. When looking for startup name ideas make sure
that you pick a refined and classy name. A name that is refined and elegant
will be easily associated with high quality, professional or even premium
service. A polished brand name conveys business quality better than promotion
efforts. Best name for a company will have a dose of inherent elegance.
- 8. Visual. A visually appealing and attractive brand name,
like those framed by the same letter, or with a repeating syllable, or
with attractive alliteration, or with the same letter count in words are a
great asset, considered as best startup names, because these qualities
increase recognition and memorability of a start-up name, and make logo
design easier and more effective.
- 9. Melodic. Best name for a company will be rhythmic or
rhyming, and this are quality is a big upside to be taken into account
when naming companies. When you search for shop name ideas or even
technology brand ideas - make sure you pick a name that is easy flowing, melodic
and pleasant to the ear.
- 10. Legal. Check if the chosen brand name is already
trademarked for use in your industry and in your target market (target
country). There are existing and expired trademarks for a lot of business
names, but you need to take care only of your target niche, and your
specific product and service range. You can always legally sell apples
using the word ‘Apple’ as part of your brand, and you can always service
Amazon trips using the word ‘Amazon’ in your brand. You must be aware
however that a trademarked and registered brand limits your scope of usage
to the unprotected areas of activity.
