It is quite surprising to see how many businesses are online but do not know how to operate effectively online. If you were to take a look at most businesses websites and social media accounts, you would find that the majority of them are dated and have no engagement going on at all. Businesses have websites that are stale, and their social media accounts have not been updated for months or even years and they never attempted to engage with people. It makes you wonder how they can stay in business, if they are even still in business.
Online appearances as those described are business killers. If your business’s website looks out of date or abandoned, people will look elsewhere for a business website that looks more appealing and sparks their interest. People looking for products and services have to be appealed to immediately, the attention spans of most people these days only last a few seconds. I’m not sure of an accurate percentage, but I can confidently say that many businesses never grow because their online presence lacks quality and engaging factors.
Having a business that can stand out online, by attracting its desired audience, is key to success in today’s business environment. Many customers do research of businesses online, and make purchases online, so it is crucial that your business is positioned to standout and gain significantly from being online.
You may be wondering how can you do this for your business. You are not tech savvy and you don’t really understand how to operate an online business presence, let alone an online business. Your belief was that having a website and social media accounts were enough, people would just find you and do business with you.
Having a website and social media accounts are a start, but I am going to show you how you properly use a few tools as leverage to gain more business from being online.
Interactive Website
Your business’s website is it’s most important piece of real estate online. Your website is where people come to learn about your business, in order to see if they actually want to do business with you. If you are not capturing their attention immediately and leading them to becoming a customer, your website is not doing its job.
You must have a website that speaks directly to your business’s target audience. You must illustrate you know their problems, and be able to effectively communicate that you can provide the solutions that will make their lives easier.
The most effective ways of communicating this point is through great content. The words that you place on your website have to be very effective, they must tell a story of your business’s experience in helping people. The connection that you create with people will only be developed by appealing to their emotions, demonstrating that your business can alleviate their issues.
There are other pieces of content that your website must have, in order to keep people engaged with it. Interaction is your goal, so you need videos, testimonials, ebooks, and audio. These are interactive ways to show off your expertise, actively working towards creating leads for your business. Your website is your sales engine, so every piece of content on it has to work together to achieve consistent sells.
Read more on how to make your online business friendly at Singapore Company Incorporation.
