Clever fishermen go where the fish are. A lake or river, a
tributary, or an oceanic patch might look like the perfect fishing hole.
However, you cannot catch fish if there are no fish to catch. This is how the
successful fishermen find out where the fish have been and then go there.
You should do the same when creating your list.
You can create a great opt-in bribe that you know people can benefit from. If you offer this incentive on a registration form on a website that has very little to no traffic, the best content in the world will not catch fish. A Fast Company Like Business, Is Better With Multiple Partners.
For this reason, you need to find out which blog posts
attract the most attention.
Check your comments
An easy way to do this is to check the comment section at
the end of your posts. In general, the posts with the most comments also
receive the most traffic.
If you own a WordPress blog or site, WP Statistics is a
free, popular plug-in that tells you a lot about your web traffic. Just install
the plug-in and then regularly check for the blog posts that get the most
traffic. Google Analytics does the same.
Content upgrades
After using some methods to find your high traffic posts,
how do you get great ideas for upgrading content? A content upgrade is nothing
more than a special process in which you deliver bonus content against someone
who subscribes to your email list.
This is a fairly simple process. Read your blog post as if
you were a web surfer for the first time.
What is it talking about?
What does it really bring to your readers and web surfers?
What are the values and benefits someone gets from
digesting this content?
As you read, write down your ideas and consider what kind of
resource or content is a logical upgrade for what you have just read.
Perhaps your most popular blog post talks about the benefits
of walking for a healthy heart. A meaningful update of content could be a short
and simple checklist that promotes more running every day. You can also offer a
10-day email challenge that will move readers from couch potato status to
10,000 steps a day in just 10 days.
The next step for your reader
The idea is to think of a logical upgrade of your popular
blog posts and websites. Keep it short and easy to digest and your readers will
see a quick value in the content you provide.
Checklists, resource guides, quick start guides, short
reports and challenges ensure effective content updates. In this way you can
build up your e-mail list and at the same time strengthen your reputation as a competent
market leader in your field.
