The latest report published by TMR on the potato flakes market includes global industry
analysis and opportunity assessment for 2019-2029. Revenue
generated by the global potato flakes market has been estimated to be valued at
~US$ 5.7 Bn in 2019, which is projected to increase at
a CAGR of ~7% over the forecast period, to reach ~US$ 11.5 Bn by 2029.
Potato Flakes Market: Flourishing Demand from
Bakery Industry
Technology and recipes of baking have been improved to increase the
shelf life of products and adapt to the shifting preferences of consumers.
Shelf life is one of the major concerns among bakery manufacturers, as bakery
products contain a subsequent amount of moisture, lipid, protein,
carbohydrates, and others. Potato flakes help enhance the shelf life of bakery
products, owing to their ability to retain water content. Increasing the shelf
life is possible with technologies such as interrupted bread-making. This
technology indicates an alternative to overcome staling and microbial
deterioration. Ingredient-wise, potato flakes have been widely consumed in the
bakery industry to enhance the texture of bakery products. Further, the earthy
flavor of potato flakes leads to their widespread application in bakery
products. Potato flakes are widely used in cakes, muffins, and breads. The
above-mentioned factors strongly support the growth of the potato flakes market
due to the bakery industry.
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Potato Flakes Market: Increasing Demand for
Prepared Food Surging Growth
Increasing urbanization and per capita disposable income have led
customers to spend more on processed, prepared, and ready-to-eat food, which is
convenient and saves their time. With the increasing demand for ready-to-eat
meals, potato flakes are also gaining traction among food manufacturers. Potato
flakes are high in nutritional value, contain a high amount of carbohydrates,
are rich in dietary fibers, and also contain vitamins and minerals such as
vitamin C. The high amount of dietary fiber content in potato flakes attracts
the obese population, owing to their benefit in controlling hunger. These
mentioned factors are expected to create growth opportunities for the potato
flakes market in the coming years.
Baby Food Industry Serving a New Growth Path to
Potato Flakes Market
Manufacturers involved in the potato flakes industry are emphasizing on
launching organic potato flakes that are easy and comfortable to make food
with. For instance, the Ore-Ida brand offers steam mashed potatoes that are
easy to mix with milk and offer babies as nutritious solid food. Manufacturers
are focusing toward product innovation and launching more brands with fortified
protein and mironutrients, organic claims, and instant or ready-to-eat
products. Potato flakes are a rich source of nutrients, vitamins, and minerals,
and are increasingly being used for making puree or small portion size meals
for infants. The increasing popularity of potato flakes in the baby food
segment is expected to fuel the demand for potato flakes in the coming years.
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Food
and Beverages Sector
The food and
beverages sector has cemented its place among the global populace firmly over
the years. This sector attracts considerable investments and subsidies from
numerous government and non-government organizations. The trends and popularity
regarding specific sub-categories are dynamic and help in structuring the
overall growth. The trends are a way of answering the needs of the consumer.
The players in the food and beverages sector have to adapt to the changing
trends, which helps increase revenue-generation opportunities.
