The Enterprise
Session Border Controller Market was dominated by companies in the
Americas, followed by those in Europe. The presence of a large number of
established players in the enterprise session border controller market makes it
highly competitive. The players in the ecosystem are engaged in specific
manufacturing or development activity. The top companies in the market are
Cisco Systems, Inc. (U.S.), Oracle Corporation (U.S.), AudioCodes Ltd.
(Israel), Sonus Networks, Inc. (U.S.), and Edgewater Networks Inc. (U.S.).
These Top 5 players have a strong enterprise session border controller product
portfolio as well as robust R&D facilities and a presence in both mature
and emerging markets. The players have a strong enterprise session border
controller product portfolio as well as robust R&D facilities and a
presence in both mature and emerging markets.
New product
launches was the key strategy adopted by the players to achieve growth and stay
competitive in the enterprise session border controller market. This strategy
accounted for a share of ~44% of the overall growth strategies adopted by the
players in the enterprise session border controller market between January 2015
and December 2016. The new product launches help the company stay competitive
in the market and cater to the changing demand. This would further generate new
avenues for revenue growth in the enterprise session border controller market. Besides
this, partnerships, agreements, acquisitions, and collaborations are also used to
strengthen their market share and position in the overall enterprise session
border controller market.
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Cisco Systems,
Inc. (U.S.) offers Cisco Unified Border Element (CUBE), an enterprise session
border controller which can scale up to 64,000 sessions according to the needs
of the enterprise. The single product can scale up to 64,000 sessions to
provide service to small- to large-scale enterprises. A large number of
organizations have installed and deployed Cisco routers at important network
border points in 160 countries worldwide. The company seeks to further expand
its sales geographically, thereby strengthening its position in the networking
market. The company’s innovative technologies enhance its productivity and
brand image worldwide.
Oracle Corporation
(U.S.) provides database and middleware software, application software,
hardware, and related support and services. The company is operating in over
145 countries and has been steadily and strategically expanding its presence
across the globe. The company has adopted an inorganic growth strategy to boost
its products and services and expand its customer base. For instance, it
acquired Acme Packet in 2013 to enhance its product offering and expand its
customer base. Moreover, this acquisition accelerated innovation and helped
drive revenue growth. The company has also upgraded and introduced new products
in the E-SBC market to cater to the changing market demand. For example, it
introduced Acme Packet 4600 Midrange SBC Platform with increased session capacity
in December 2014.
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