In this article, we look at the price of search engine optimization from a consultant's point of view. Are you setting up as an SEO consultant and want to know what to charge your customers? Safe! It's good business.
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There are many ways that SEO experts go for their services. The pricing method you choose for search engine optimization depends on many factors individual to you and how your choices work. These factors include:
1. Are you new to the business or have identified a demand for your services. If you've been around for a while and are known for your reputation, it might be time to raise your prices.
2. What kind of projects do you do? A big company with a big website in a competitive industry will need more time than your mom and pop stores in your neighborhood. They also expect a wider range of services.
3. Where you are in the world. This of course has an impact on your living and operational costs. A person living in the US should have a higher search engine optimization price than someone living in Thailand.
4. Are you ready to visit your client's office. If so, you can ask for more and will likely do more business (assuming you live in a place with a lot of potential customers). People are much happier when they hire someone they meet and you can still do most of the real work from your own office or home. This factor means you don't have to worry about competition from other parts of the world. Some customers will choose the cheapest option, but there will be many who are willing to pay more for someone close to them.
5. Do you want to charge by the hour or on a project-by-project basis. You may be thinking about what you want to earn per hour, but most clients will prefer to pay based on task or results. The two are not mutually exclusive, but it does mean that when calculating your search engine optimization prices, you may end up on tasks like creating a certain number of backlinks, writing a specific number of articles, etc. per hour. This means you need to figure out how long it will take you to complete each task you offer your customers.
If this is your first time starting out as an SEO consultant, you can also think about whether you want to work alone or with others. Your first answer may be that you plan to work alone. Many people do SEO because they have worked in web design and business development and want to have their own independent business.
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But working alone has many drawbacks. This includes questions like: What if you have more work than you can handle? What if you get sick? There are other options to help you share the burden, including starting a business with a partner, outsourcing certain tasks, or even outsourcing to another SEO consultant.
