Bernie Sanders has had a busy week, at least virtually.
If you’ve been on any form of social media this past week it’
People have used Photoshop to place Sanders everywhere from
Sheldon’s “spot” on the couch in a still from the TV show “Big Bang Theory” to sitting in front of their own home. Now,
it looks the Bernie meme has even gotten into commercial real estate sales.
Tejas Gosai, broker at EXP Realty in Easton, said he got caught up in the craze and placed the
image of the mittened Bernie on two of his listings.
“
He said when you’re dealing with properties that are over a million dollars,
joking around is usually out of the question. But, he had two rather high
profile properties, a $1.6 million Nazareth apartment property and a Centre
Square Easton property for $2.6 million, which he thought could use a little
Bernie.
“
The listings went viral, being reposted across social media
around the country. Crexi.com even reposted it on its Facebook page and another
real estate agent made a parody video out of the Bernie listings.
Within a few days they had received thousands of views and
even some offers.
“
He said that while they were both good listings that he
expected to sell quickly, having offers in within 36 hours of posting was a surprise.
“
The success of the stunt also has Gosai breathing a sigh of
relief. He knew it was risky to insert humor into a real estate ad and he wasn’
He did note that while offers have been received, his clients
have not accepted any of the offers yet and showings are still planned for this
weekend.
But the big question remains. If Bernie Sanders was such a
big help in getting the properties sold, does he get a cut of the commission?
Laughing, Gosai said he hasn’t forgotten that it was Sanders that helped get him all the
attention, and yes, he has already made a small contribution to the
mitten-themed fundraiser Sanders set up to raise money from the popular meme.
When the photo went viral Sanders created and sold
sweatshirts with his mitten meme photo on them with proceeds going to
Vermont-based charities. Those sold out quickly. So, if the whole Senator thing
doesn’t work out
for Sanders, perhaps a gig in sales might be in his future.
Media Contact:
Joshua Schoenberger
484-767-4213
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