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Fevicol

Summary

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Fevicol is an Indian brand of adhesives owned by the company Pidilite Industries.[3]

Fevicol
Logo of the adhesive brand Fevicol
Logo of the adhesive brand Fevicol
Product typeAdhesive, glue, sealant
OwnerPidilite Industries
Produced byPidilite Industries
CountryIndia
Introduced1959
Related brandsFeviKwik, Dr. Fixit
MarketsIndia, US, Brazil, Thailand, Egypt, Bangladesh, Dubai[1]
Registered as a trademark in
List
Websitefevicol.in

History edit

First introduced in India in 1959, the brand was launched as an 'easy-to-use' glue for carpenters. It was a replacement for collagen and fat-based adhesives (colloquially known as "saresh") that required melting before application. The company offered multiple different industrial adhesives under the label. Fevicol is marketed in 54 countries, with more than 50,000 locations in India. [citation needed]

Product descriptions edit

Fevicol branded glue is a white adhesive (the company brochures mention poly-synthetic resin). It appears as white glue liquid; it is synthesized by heating formaldehyde and urea together.[4]

The company makes several variants of the product designed for attributes like bonding strength, impact resistance, time to set, sagging, shrinkage, versatility, fire resistance, shock and vibration resistance, non-staining, etc.[5]

"Fevicol SH" is a synthetic resin adhesive intended for wood working and various materials where one of the surfaces to be bonded is porous. SH was meant to be used to bind wood, plywood, laminate, veneers, MDF, and boards and cork;[6] it is also employed in the manufacture of sporting goods and bookbinding. SH achieves handling strength in 8 to 10 hours, fully curing in 24.[citation needed]

Fevicol Design Ideas started in 1991 as Fevicol Furniture Book, with the idea of showcasing concepts of furniture designs. The books are part of a series of 31 volumes. They have launched Fevicol Design Ideas online, and users can search for contractors and interior designers on the website.[7][when?]

In popular culture edit

In India, Fevicol is commonly used as a metaphor for strong bonding or stubborn stickiness, with numerous instances in Bollywood movies, topical jokes, and conversations,[8] and as a generic sense for white glue by consumers in India.[9]

Catchphrases from Fevicol TV ads include "Dum Laga Kar haisya, zor laga kar haisya" and "Fevicol ka mazboot jodh hai, tootega nahi".[10]

References edit

  1. ^ "Balvant Parekh". Forbes.com. Retrieved 4 October 2018.
  2. ^ "WIPO Global Brand Database". Wipo.int. Retrieved 4 October 2018.
  3. ^ "Adhesive maker Pidilite to enter lending business, to acquire promoter group's NBFC firm". The Economic Times. 2023-11-09. ISSN 0013-0389. Retrieved 2023-12-12.
  4. ^ "Pidilite unveils digital campaign for Glue Drops". Financialexpress. 2023-09-27. Retrieved 2023-12-12.
  5. ^ "Pidilite's Product Guide - Fevicol" (PDF). pidilite.com. Archived from the original (PDF) on February 11, 2014. Retrieved October 4, 2018.
  6. ^ "Pidilite - Consumers and Craftsmen". pidilite.com. Archived from the original on November 30, 2016. Retrieved October 4, 2018.
  7. ^ "Interior Design Ideas - Get the best styles at Fevicol Design Ideas". Fevicoldesignideas.com. Retrieved 4 October 2018.
  8. ^ "Fevicol Se Lyrics - Dabangg 2 - 2012". Lyricstaal. Retrieved 2018-10-04.
  9. ^ "Pidilite launches Fevicol SH Xtra in Hyderabad". indtoday.com. January 27, 2015. Archived from the original on February 15, 2015. Retrieved October 4, 2018.
  10. ^ Shukla, Tanvi (11 June 2008). "It's the pitch that keeps Fevicol's stickiness alive". DNA Money. Archived from the original on 10 October 2014. Retrieved 2009-06-28.

External links edit

  • Official website  
  • Fevicol Design Ideas