Macron S.p.A. is an Italian sporting apparel company, based in Crespellano, Bologna. It is considered a European leader in the production of active sportswear.[1]
Company type | Private |
---|---|
Industry | Textile |
Founded | 1971 |
Headquarters | , Italy |
Area served | Worldwide |
Key people |
|
Products | |
Revenue | € 97.8m (2018) |
Number of employees | 320 |
Website | macron.com |
Macron operates in three main business areas:
Macron was founded in 1971 as a distributor of American sportswear brands in Italy.[1] A major expansion of the organization took place in 1994, coincident with relocation and consolidation to Crespellano.[1]
Macron began providing teamwear to professional football in 2001, its first contract being with Bologna.[1] Expansion beyond the domestic Italian market began in 2005.[1]
In 2014, Macron secured a four-year agreement with Bolton Wanderers for naming rights to their home stadium, resulting in renaming in July 2014 to Macron Stadium.[2] Macron supplanted Reebok as the stadium namesake, and will provide the club's kit.[2]
As of 2014[update], Macron's chief executive officer (CEO) was Gianluca Pavanello.[3] and the company's president was Francesco Bromioli.[4]
Macron sponsors or makes a variety of organizations, teams and, events. In many cases, the wording of published accounts does not make a clear demarcation between a case where a team has purchased kit (aka uniforms or strip) versus those whose kit has been provided as a matter of sponsorship. The following is a partial list of these sponsorship/customer relationships.[citation needed]
Macron is also the official referee kits supplier for the leagues: